The Roots

Delve deeper into the history of California’s first wine region.

Holiday Events Kick Off the Season

The City of Sonoma, the Sonoma Valley Visitors Bureau (SVVGA), and the Chamber of Commerce kicked off the holiday season on November 30th with two exciting events: the Sonoma Sip N Shop and the 2nd Annual Lighted Tractor Parade.

The Sonoma Sip N Shop brought locals and visitors together as over 36 businesses around the Plaza partnered with SVVGA winery members to create a unique shopping experience. The event highlighted local shops while offering wine tastings, fostering a vibrant community atmosphere.

The evening culminated in the Lighted Tractor Parade, featuring more than 36 brightly decorated tractors and trucks. This dazzling procession drew large crowds to downtown Sonoma, adding a festive sparkle to the holiday kickoff.