We, the community of vintners in Sonoma Valley, have tasked ourselves to create a forward looking, comprehensive, consumer-focused yet, industry-led plan to build a sustainable, long-term, competitive advantage that will preserve and protect our heritage, history and legacy. A plan that will draw a steady stream of highly qualified wine-consuming visitors and endear them to our region over all others, that will care for our workforce and their housing and commute pressures, and continually improve wine quality and business acumen, while keeping us on the cutting edge of sustainable business and farming practices.