Holidays in Sonoma Valley
One Wine Region, Lots of Holiday Cheer
Hello, holidays! It’s time to celebrate the season and raise a glass of Sonoma Valley wine.
Sonoma Valley wineries are going all out for the holidays with lots of special events and festive activities!
Click here to see the calendar of events
Sonoma Sip ‘N Shop – Saturday, November 29th from 2:00 – 5:00 p.m.
Holiday shopping with a glass of world class Sonoma Valley wine in your hand!
Join us for Sonoma Sip & Shop, a day of fun around Sonoma Plaza highlighting our amazing local retailers and world renowned Sonoma Valley wineries. Local retail businesses will host wineries from around the Valley from 2-5pm on Saturday, November 29th.
Participants will pick up their Sip & Shop glass and wristband that afternoon (locations to be announced soon) and then get to visit the shops for holiday gift shopping and a chance to explore tastes of wine from the visiting wineries. Many local tasting rooms will participate as well. It will be a magical afternoon of holiday festivity in our historic Plaza!
Hosted by Sonoma Valley Chamber of Commerce and Sonoma Valley Vintners & Growers Alliance. Sip & Shop participation fee is $35 per person in advance or $40 per person the day of the event. Those who purchase advance tickets will be notified of their glass pickup location prior to the event via email. Purchase Tickets here.
Lighted Tractor Parade – Saturday, November 29th at 6:30 p.m.
Kick off the holiday season in true Sonoma Valley style! Join us in the Sonoma Plaza for the 3rd Annual Lighted Tractor Parade, a sparkling celebration of our agricultural heritage and community spirit.
From vineyard tractors and farm trucks to festive trailers decked out in twinkling lights, you’ll see creativity and holiday cheer shining bright as our local vintners, growers, and neighbors light up the night. Bring your family, friends, and warm holiday spirit—this beloved tradition is free and open to all!
The Lighted Tractor Parade is proudly presented by the Sonoma Valley Vintners & Growers Foundation and the City of Sonoma.
Want to participate in the Lighted Tractor Parade? Click here to submit your entry application.




