Holidays in Sonoma Valley
One Wine Region, Lots of Holiday Cheer
Hello, holidays! It’s time to celebrate the season and raise a glass of Sonoma Valley wine.
Sonoma Valley wineries are going all out for the holidays with lots of special events and festive activities!
Click here to see the calendar of events
Reminder: Lighted Tractor Parade – Saturday, November 29 at 6:30 PM
Please be aware of the following parking restrictions and street closures for the Lighted Tractor Parade:
- No Parking on the southside of Spain Street between 1st Street East and 1st Street West from 5:30–7:30 PM.
- No Parking on the north side of Spain Street, from the center street crosswalk at Mary’s Pizza Shack to 1st Street East, from 5:30–7:30 PM.
Streets will begin closing at 6:25 PM. If you need to move your vehicle, please do so before 6:25 PM. After that time, cars will need to remain parked until the parade has concluded.
For everyone’s safety, please stay clear of the parade route, do not encroach into the street, and do not approach parade entries as they move along the route. Entries are large, illuminated vehicles with limited visibility—keeping a safe distance ensures a safe and enjoyable experience for all.
Thank you for helping us keep the event safe and enjoyable for everyone!
Sonoma Sip ‘N Shop – Saturday, November 29th from 2:00 – 5:00 p.m.
Holiday shopping with a glass of world class Sonoma Valley wine in your hand!
Join us for Sonoma Sip & Shop, a day of fun around Sonoma Plaza highlighting our amazing local retailers and world renowned Sonoma Valley wineries. Local retail businesses will host wineries from around the Valley from 2-5pm on Saturday, November 29th.
Participants will pick up their Sip & Shop glass and wristband that afternoon (locations to be announced soon) and then get to visit the shops for holiday gift shopping and a chance to explore tastes of wine from the visiting wineries. Many local tasting rooms will participate as well. It will be a magical afternoon of holiday festivity in our historic Plaza!
Hosted by Sonoma Valley Chamber of Commerce and Sonoma Valley Vintners & Growers Alliance. Sip & Shop participation fee is $35 per person in advance or $40 per person the day of the event. Purchase Tickets here.
Glass Pick Up Locations/ Day of Purchase:
Sonoma Valley Museum of Art: 551 Broadway, Sonoma, CA 95476
El Dorado Hotel: 405 1st Street West, Sonoma, CA 95476
Lighted Tractor Parade – Saturday, November 29th at 6:30 p.m.
Kick off the holiday season in true Sonoma Valley style! Join us in the Sonoma Plaza for the 3rd Annual Lighted Tractor Parade, a sparkling celebration of our agricultural heritage and community spirit.
From vineyard tractors and farm trucks to festive trailers decked out in twinkling lights, you’ll see creativity and holiday cheer shining bright as our local vintners, growers, and neighbors light up the night. Bring your family, friends, and warm holiday spirit—this beloved tradition is free and open to all!
The Lighted Tractor Parade is proudly presented by the Sonoma Valley Vintners & Growers Foundation and the City of Sonoma.
