The Sonoma Valley Vintners & Growers Alliance (SVVGA) comprises hundreds of member wineries and grape growers as well as associate members who work together to promote awareness of the Sonoma Valley and its extraordinary wines and grapes, its incomparable climate, and its richly diverse terrain and terroir.

The organization was formed in 1992 by merging the Sonoma Valley Vintners Association and the Sonoma Valley Grape Growers Association. Because it is a collaboration of vintners and growers, it is a unique organization that shares a mission to promote Sonoma Valley wines and grapes, support cooperation and collaboration among Valley vintners and growers, and develop community awareness of the industry and its contributions to the unique lifestyle in Sonoma Valley.

Specific purposes of the SVVGA are:

• To promote awareness in the marketplace of the superior quality of Sonoma Valley grapes and wines
• To raise community awareness and to protect the central importance of the grape and wine industry to the local economy and to the quality of life in Sonoma Valley
• To assure a healthy social and political environment conducive to grape growing and winemaking
• To strive to maximize the quality of Sonoma Valley grapes and wines